You’re exactly right. The original model worked because instructors generated their own demand, and TCs just sold them cards. Once the AHA directory stopped doing the heavy lifting, the economics collapsed. The hard part isn’t software… it’s helping instructors who want to grow see that a push model means more students with less hustle, not more oversight. That starts with segmenting: some instructors will always want cheap cards and zero structure, and they’ll self-select out. That’s pruning, not loss. For the ones who stay, the platform has to deliver real upside—auto-listing classes, simplifying renewals, getting them found—and make it feel like they’re still running their business, just with more leverage.
You’re exactly right. The original model worked because instructors generated their own demand, and TCs just sold them cards. Once the AHA directory stopped doing the heavy lifting, the economics collapsed. The hard part isn’t software… it’s helping instructors who want to grow see that a push model means more students with less hustle, not more oversight. That starts with segmenting: some instructors will always want cheap cards and zero structure, and they’ll self-select out. That’s pruning, not loss. For the ones who stay, the platform has to deliver real upside—auto-listing classes, simplifying renewals, getting them found—and make it feel like they’re still running their business, just with more leverage.