Field Notes: The AHA Accountability Project
Why this is great for the industry—and what you should know.
Hovn Field Notes — live insights from the ground: customer visits, policy shifts, market jolts.
Why This Project Exists (And Why That’s Not Bad)
If you read the American Heart Association’s latest compliance announcement and felt a spike of anxiety, you're not alone.
The AHA deleted 50,000 listings last quarter.
It landed hard. Four mandatory action items. A firm deadline. And the possibility of probation or termination.
But underneath the urgency is something much bigger—and more hopeful.
This isn’t just about compliance.
This is about infrastructure.
It’s about ensuring that the systems behind CPR and first aid training actually support the mission we all signed up for: more people trained. More lives saved.
During COVID, AHA adapted standards to help centers survive. Now, with the pandemic behind us, they're reinforcing quality standards for 2025 and beyond.
And that’s good for everyone.
Because students don’t just want training. They want trust.
The clearer, more consistent, and more compliant your operation is—the easier it is to earn that trust.
And when trust rises, enrollment follows.
Related: SitRep 003 - Directories are not Discovery
What’s Actually Being Asked
The AHA has issued four major action items for all Training Centers (TCs), Sites (TSs), and Instructors.
Here’s what they really mean in plain English:
1. Review Posts to Atlas
List a full physical address (no zip-only listings)
Match class duration to the official Instructor Manual
Use only the approved Logos and seals.
Remove virtual ACLS, PALS, or Instructor classes
Source: AHA Find a Class Acceptable Use Policy
2. Review Your Website(s)
Clearly show the full address of each teaching location
Match class times that to your Atlas listings and the Instructor Manual
Use only the approved Logos and seals.
Remove non-compliant info
3. Fix Violations within 5 Days
4. Vet Your Network
Know where your instructors and sites transferred from
Verify re-aligning people/sites that were previously revoked (
Use the official Instructor Transfer Process
Source: AHA Revoked Instructors List
These aren’t suggestions. They’re mandates. And they apply to you, not just your Training Center Coordinator.
Failing to act doesn’t just affect your Training Center’s standing.
It affects you, your alignment, your ability to issue cards, and your ability to teach.
What Happens If You Ignore This
Let’s be real.
The AHA isn’t just sending reminder emails. They’re enforcing this hard.
They’ve already:
Deleted 50,000+ non-compliant listings
Put multiple TCs on probation
Held unannounced course monitoring events
Published a Revoked Instructor List
So yes, it matters.
But here’s the good news:
This can also work in your favor.
Related: SitRep 002 – Student Experience ≠ Classroom Experience
How to Turn This Into an Advantage
Every action item AHA asks for has a side effect: it also makes you easier to find, trust, and book.
Here’s how:
A complete address = better visibility on Google
Consistent class durations = clearer expectations = fewer student drop-offs
Standard naming = stronger SEO = more students finding your class
Clean data = higher conversion
Need the step-by-step? Grab our free playbook → The Hovn “Class-y SEO” Guide.
Compliance doesn’t just reduce risk. It increases reach.
If your availability is clear, your listings are aligned, and your structure matches the PAM—you’re not just compliant.
You’re future-proof.
You’re findable.
And that’s what unlocks growth.
Because when the class is easy to find, book, and understand—more students finish what they start.
That’s how this market expands.
That’s how we train more people.e
Automate Your Workflow with a Modern Platform
Switching to a modern training platform isn’t just a convenience—it’s the most effective way to meet these requirements consistently and automatically.
Hovn was built to automate the standards required by leading agencies. Here’s how it works:
Structured Data by Design: All course pages and listings use schema.org tagging and structured formatting to ensure visibility by Google.
Exact Location Mapping: Every teaching location includes a full physical address that is geolocated with Google Maps
Standardized Class Times: Hovn comes preloaded with the class durations per AHA guidelines to reduce errors or shortcuts
Instant Reporting: Structured data enables tracking and export of class listings, files, and details.
If your network is still managing listings and paperwork manually, switching platforms may not just make your life easier—it might keep your alignment intact.
Learn About Hovn
If you want help making your operation cleaner, more visible, and easier to manage, that’s what Hovn is for.
We built a modern infrastructure for CPR and medical training.
All with better SEO and fewer late-night roster headaches.
Let’s build a better student experience.
Together.
Jon & Shubs
Co-Founders, Hovn
Prefer to explore first? Read The Manifesto: From Workarounds to Infrastructure