The Guide to Class-y SEO
If your class page fails this 2-minute test, everything below shows how to fix it.
⚡️ 2-Minute “Can-Google-See-My-Class?” Audit
Open the page that lists your classes
yourcenter.enrollware.com | yourcenter.mytasystem.com | yourcenter.com/courses
Paste the URL into Google’s free Rich-Results Test → https://search.google.com/test/rich-results
View the Gallery Below to see two examples:
Surprised by the result?
Most centers get “No items detected.” When that happens Google can’t:
verify the class is an official AHA course
see that it’s a real, scheduled session
show you in map / “near me” results
read live price or open seats
Why Google Ignores Most CPR Classes
ICD-10 gives every clinician the same definition of acute MI.
Your class pages need that kind of structure: schema-ready data.
Without it, Google can’t “see” live inventory → fewer eyeballs, emptier seats.
Students search for classes, not providers:
BLS certification class near me
CPR class Miami this weekend
ACLS recertification February downtown
Google promotes results that prove: date, location, price, seats.
If your platform hides those fields, you’re stuck bidding on generic ads while the visible classes win free traffic.
» A Miami site that switched to structured data saw a 30 % jump in student registrations from the previous year.
Do-It-Yourself? Here’s the Real Lift
Export every class into a spreadsheet (title, date, start/end time, price, seats, location).
Hand-build a JSON-LD snippet for each class, or pay a dev to do it.
Embed that code on every class page without breaking your booking flow.
Each time you add, move, cancel, or change a class you must:
regenerate the snippet
replace the old code
re-validate in Google’s Rich-Results Test.
Block two hours a week for spot-checks; one missed edit can wipe out all visibility until you find and fix the error.
Most centers decide their time is better spent teaching than chasing markup.
Rich Results Beat Keywords
When Google can read your course data, you:
Rank for “BLS class Saturday Miami” & other time-specific searches
Show in map packs (and skip the ad spend)
Convert more students who land ready to buy
The Real Business Impact
Poor visibility hits you on four fronts ⇣
Higher ad spend – broad “CPR certification” keywords get pricier every month.
Missed ready-to-register students – you’re invisible for time-specific, “near me” searches.
More manual work – phones, emails, roster fixes, last-minute seat-filling.
Lower trust & pricing power – clunky checkout looks amateur to corporate buyers.
These pains snowball as search behavior moves even more to location + schedule.
Why Hovn → The Modern Growth Platform for Medical Training
Hovn isn’t just booking software—it’s an all-in-one growth network built for CPR & medical-training ops.
What changes the day you switch
Your classes & seats auto-sync to Google and Maps—no duplicate entry, ever.
Time-specific searches finally surface your sessions.
Rosters, reminders, and cards run themselves—admin time collapses.
Organic traffic cushions you from rising ad costs.
End-to-end client portal lands bigger private-training deals.
Bottom line: while others patch legacy systems, Hovn partners spend their time teaching, filling seats, and scaling sustainable, independent businesses.
Ready to see how Hovn can transform your training business?