Are You Building a Network or a Liability?

Card transfers without standards don’t create networks. They create blind compliance, invisible classes, and liability you can’t afford.

Sep 15 • 

Jon from Hovn

Atlas is Your IRS. Not Your Business.

#006 - Stop running your training business through filing systems.

Sep 3 • 

Jon from Hovn

1

August 2025

American Red Cross Integration Is Now Live

Training providers can finally run every American Red Cross class—from first booking to final certification—inside Hovn. No spreadsheets, no portals, no…

Aug 25 • 

Shubs

4

July 2025

“Party Accounts” Are Holding Your Training Network Back

#005: A teardown of operational debt and a blueprint for scalable, compliant growth

Jul 22 • 

Jon from Hovn

June 2025

Your CPR SEO Strategy Is Backwards (And Costing You Money)

#004: How metro-wide SEO burns budget while hyperlocal customers book your competitors.

Jun 27 • 

Jon from Hovn

1

Directories Are Not Discovery

#003: How static listings hide CPR classes, drive trust down, and cap growth.

Jun 12 • 

Jon from Hovn

2

Field Notes: The AHA Accountability Project

Why this is great for the industry—and what you should know.

Jun 8 • 

Jon from Hovn

2

Student Experience ≠ Classroom Experience

#002: Why most providers are measuring the wrong thing—and losing the students who care

Jun 3 • 

Jon from Hovn

4

May 2025

The System Is Designed to Fail

#001: Why CPR certification is stuck at 10%, and how infrastructure—not interest—is holding us back.

May 27 • 

Jon from Hovn

5