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“Party Accounts” Are Holding Your Training Network Back
A teardown of operational debt and a blueprint for scalable, compliant growth
Jul 22
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Jon from Hovn
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“Party Accounts” Are Holding Your Training Network Back
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June 2025
Your CPR SEO Strategy Is Backwards (And Costing You Money)
How metro-wide SEO burns budget while hyperlocal customers book your competitors
Jun 27
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Jon from Hovn
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Your CPR SEO Strategy Is Backwards (And Costing You Money)
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Directories Are Not Discovery
How static listings hide CPR classes, drive trust down, and cap growth.
Jun 12
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Jon from Hovn
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Directories Are Not Discovery
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Policy in Place
Publish Terms, Privacy, and Refund policies once—Hovn versions them automatically, shows them at checkout, and locks proof for every order.
Jun 10
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Jon from Hovn
1
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Policy in Place
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Field Notes: The AHA Accountability Project
Why this is great for the industry—and what you should know.
Jun 8
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Jon from Hovn
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Field Notes: The AHA Accountability Project
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The Guide to Class-y SEO
If your class page fails this 2-minute test, everything below shows how to fix it.
Jun 8
•
Jon from Hovn
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The Guide to Class-y SEO
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Student Experience ≠ Classroom Experience
Why most providers are measuring the wrong thing—and losing the students who care
Jun 3
•
Jon from Hovn
4
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Student Experience ≠ Classroom Experience
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May 2025
The System Is Designed to Fail
Why CPR certification is stuck at 10%, and how infrastructure—not interest—is holding us back.
May 27
•
Jon from Hovn
5
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The System Is Designed to Fail
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