From Workarounds to Infrastructure.
The first generation of medical training software solved a foundational problem: getting instructors online. It’s time for what’s next…
If you’ve ever stayed up late reconciling rosters, re-sending class reminders, or cleaning up someone else’s spreadsheet—
You already know:
Medical training ops are being held together with duct tape.
This isn’t your fault. And it’s not a fluke.
Every training center has built their own silo. Every tool solves just one slice. There’s no standard. No shared structure. No way to grow without duplicating effort, reinventing workflows, or burning hours in admin.
So what happens? You improvise. You patch. You burn time instead of building.
Meanwhile, certification rates stagnate. Fewer than 10% of Americans are CPR certified. And students say the process feels like going to the DMV.
The truth is: the first generation of tools solved what they needed to. Enrollware helped instructors get online. That mattered. But the challenge today isn’t just running classes — it’s being found. Compared. Trusted. Booked.
And the current system wasn’t built for that.
This is the ceiling. And it’s cracking.
Industries have seen it before: In the 1960s, the airline industry was stuck in the same loop. Then SABRE changed everything — standardizing booking across the entire network. Not just for one airline. For all of them.
That playbook has repeated in every modern service category:
Mindbody for fitness
OpenTable for restaurants
Stripe for online business
Every system hits its limit. And every market reaches its inflection point.
This is ours.
Medical training needs more than a scheduling link. More than a lead form. It needs infrastructure.
A system of record that:
Standardizes class visibility
Connects students with the right instructor, not just the closest form
Unlocks B2B workflows that convert open enrollment into real contracts
Saves time — not with hacks, but with structure
That’s what we’re building. Not to replace you. To empower you.
Because the mission is too important to be slowed down by old systems.
If you’ve ever thought, “There has to be a better way”—you’re right. And you’re not alone.
Welcome to SitRep. The operating log for what’s next.